According to the latest IDC survey report that in 2008 the total domestic mobile phone and digital electronic users is more than 800 million, and the digital cameras and other electronic products own more than 100 million users. The mobile terminal power supply bottlenecks are a common concern of the world as well as consumers. According to a conservative analysis of the data, if calculated in accordance with the market 3% Buy Now demand, in the coming year, mobile power market capacity is about 24 million units, that is, up to a capacity of over 50 billion RMB. Industry market analysis: with the mainstream configuration of mobile phone screen, use frequency of multi-functional integration of digital electronic products, and terminal mobile electronic products is becoming higher and higher. It often suffers the embarrassment of insufficient power supply in the power supply, and it failed timely processing and enjoying the things that are little troubled by the user at any time.
Mobile Power Target Market Analysis
In June 14, 2007, the future new production of national mandatory for mobile phone manufacturers that mobile phone charger is no longer as standard, the standard of the unified USB interface cable will also greatly boost the versatility of mobile power products to promote market demand. In accordance with the China Radio and Television Bureau promotion new mobile network, it is allowed to watch television signal at any time on any mobile terminal, the technology would be complete and open to the market before the Beijing Olympic Games. Target market analysis: Our goal is to become the first-choice best portable charger product and market-leading brands of mobile phones, digital audio players, video cameras, video machines, PMP, MP3 / 4, laptop, and mobile digital electronic products.
First-choice Target Market of Mobile Power
The mobile phone market: users that have a mobile phone are the main consumer of the domestic market, due to the limitation of mobile power battery, and more and more multi-function PDA mobile phone power consumption increases, portable charger will eventually become a fashion and essential goods of mobile phone.
Tourism market: Outdoor walks and business travelling all have a demand for applications of electric products, such as communications, video, music, and entertainment anytime, anywhere, and the continuous power supply in the process of the journey have become a total bottleneck.
Accessories market: the bundling supporting digital product sales of new high-power mobile phones, mobile TV and terminal multifunction mobiles.
Promotional activities of the promotional market: The promotional activities China Mobile, China Unicom and other regions of the country, as well as a variety of large-scale conferences, network membership market.
Gift market: easy-to-send, send-fashion is the main selling point of the gift market today, mobile power, regardless of function or novelty, it have all the concept of gift.
Port hotel: airports, all kinds of hotels and integrated types of leisure venues. These are the place in which the mobile phone users will be possibly in the case that there are in a urgent need of mobile power.
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